Punkzles is the world’s first punk puzzle experience with a mission to inject some much needed energy into the sleepy puzzle space. The punkzles experience pushes far beyond the expected constraints of the table by incorporating artist curated playlists, meal pairing and extensive liner notes. It’s easy to get lost in, just like a great album. To connect with all levels of punk fans the brand identity needed to be accessible, and authentic. Or face getting laughed out of the scene.

The resulting brand fully embraces DIY culture with expressive lettering and cut and paste layouts. The logo features typographic characters that perfectly fit their surroundings like a puzzle while still maintaining a punk edge. This is paired with high contrast lifestyle imagery and product photography. Creating a graphic system that allows room for experimentation while still remaining functional.