Light Within is a hand poured, soy candle brand with the goal of helping one live with intention in the present moment. In a somewhat synchronistic moment, Elise reached out and inquired about elevating the perception of Light Within with a visual rebrand. After some strategy discussions, it was clear that the brand needed to radiate the characteristics of awake, centered and uplifting.

This resulting identity is a modular logo system that flexes to fit the unique packaging applications. The hero mark is an awakened sun that speaks to radiant conscious living, and sharing one’s light with the world. Paired with the light-hearted/psychedelic-leaning typeface, Bryce and a grounding color palette. The sum of these elements is approachable and calming.