20 Deep is a winery located north west of the Finger Lakes region in central New York. The name is inspired by the depth vine roots will grow into the soil, while simultaneously speaking about their commitment to the surrounding community. But 20 Deep isn't just another snobby winery. This is an inclusive space that embraces connection. The people you’re with matter more than tasting notes.

The visual backbone of this identity are expressive brush strokes. They quickly signal the level of craft poured into the wine making process. Also the human need to express one’s self, and connection. You see it everywhere throughout history. From cave paintings, to museum walls. Even in children’s art. Bold human marks connecting across time.

Paired with the clean and sturdy typeface Termina, and an understated earthy color palette, the brand adopts a tone that is knowledgeable and welcoming.